Company Overview

At Memorial Sloan Kettering (MSK), we're not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we're driving excellence and improving outcomes. We're treating cancer, one patient at a time. Join us and make a difference every day.

In compliance with applicable New York and New Jersey State regulatory authorities, COVID-19 vaccination (2 doses of either the Pfizer or Moderna vaccine or one dose of the Johnson & Johnson vaccine) is mandatory for all MSK employees, contingent workers, and volunteers. Exceptions are permitted for those employees who request and receive an approved medical or fully remote exemption.

*Staff working at a MSK New Jersey location must be up to date with COVID-19 vaccination, which includes having completed the primary COVID-19 vaccination series and booster once eligible as mandated by New Jersey State. All New Jersey staff not yet eligible for a booster must receive a booster within 3 weeks of becoming eligible as a condition of continued employment at MSK.

Note: Individuals are eligible to receive a COVID-19 booster five months after receiving the second dose of either the Pfizer or Moderna vaccine or two months after the J&J vaccine.

Job Description

Are you looking for your next career challenge? We are excited to be recruiting a Director, CRM Strategy who is passionate about data, lifecycle marketing and personalized comms! The incumbent will be a senior member of the Digital Strategy team, helping to drive the strategic goals of the Marketing and Communications department through use of newsletters and CDP data.

Reporting to our Vice President, Digital Strategy, you will:

• Develop and implement a comprehensive strategy and multi-year roadmap for a best-in-class lifecycle marketing engine that enables personalized communications to deliver the right message to the right person at the right time in alignment with our business goals.
• Develop our newsletter strategy and build a full suite of newsletters.
• Drive CRM best practices across the organization, managing people and processes cross-functionally to ensure adoption.
• Develop monthly evergreen email calendars leveraging the work of the strategy, brand and editorial teams
• Oversee and complete creative briefs for new and existing campaigns.
• Develop and implement an ongoing testing regimen (subject lines, cohorts, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement and conversion
• Partner with data and analytic team to develop weekly, monthly, and ad hoc reporting on email performance
• Conduct a strategic review of existing CRM channels with a start/stop/continue lens and build out new CRM channels to establish efficient new growth.
• Participate in the development of detailed customer journey flows with actionable triggers to drive conversion and engagement based on customer insights.
• Stay informed on market trends and retention standard methodologies, including personalization, CRM flows, email deliverability, and innovative creative approaches.

You have:

• 10+ years of experience in CRM or other related functions.
• Disposition to thrive in a fast-paced, matrixed environment
• The ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and make recommendations for testing.
• Experience creating newsletter strategies
• Experience working with a CDP
• Management experience leading CRM teams and managing outside agencies.
• Critical thinking and problem solving with a positive attitude is a must.
• Strong project management skills and attention to detail.
• Superior written and oral communication and executive presentation skills.
• A passion for helping people who are fighting cancer

Benefits

Competitive compensation packages | Sick Time |Generous Vacation+ 12 holidays to recharge & refuel| Internal Career Mobility & Performance Consulting | Medical, Dental, Vision, FSA & Dependent Care|403b Retirement Savings Plan Match|Tuition Reimbursement |Parental Leave & Adoption Assistance |Commuter Spending Account |Fitness Discounts &Wellness Program | Resource Networks| Life Insurance & Disability | Remote Flexibility

We believe in communication, openness, and thinking beyond your 8-hour day @ MSK. It's important to us that you have a sense of impact, community, and work/life balance to be and feel your best.

#LI-POST

Closing

MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.